lecture 5-internet marketing (27/09/10)

In today’s lecture we learnt about twitter under following topics:

·         How to create a twitter account

·         Update the status

·         Search for people

·         Reply to the tweets of others

·         Sending direct messages to someone

When we create the twitter account, we should be very careful about writing the bio i.e. information about ourselves. It should be catchy and interesting one.

Replying to other person’s tweets:

“@” symbol is used to reply to someone.

The concept of @ replies is noteworthy to mention here. @replies enables to see only those tweets in which the users name is taken anywhere in the world.

“@” symbol is used in other way also. For example if a person let us assume nidaqamar wants to know about something she will write that query in her status update.

nidaqamar: which is the college in Lahore that is offering one year MBA programme.

Here if someone from the followers of nidaqamar knows any resource person who has current information about this query would write statement referring to the resource person to get connected with nidaqamar. E.g. XYZ is a resource person.

@XYZ, my friend needs information for the colleges offering one year mba programme in Lahore, plz contact @nidaqamar.

Now XYZ and nidaqamar will be connected directly and there is no need of any mediator.

Direct messages:

We also learnt about the concept of direct messages. We can also send direct messages to our followers which are private messages. The other way to send direct message is to write following status in status update bar in the following way:

d (space) username (space) your message.

Language used in twitter:

Twitter has certain jargons which we should know. These are as follows:

·         Retweet : writing a tweet from one user and posting it yourself. But the the person whose tweet has been taken is credited. o          Tweet - a Twitter blurb or update

·         Trending Topics: Trending Topics are a those topics other users are talking about at the same time.

·         Promoted Tweets - A single trending topic which a company or organization can pay to 'trend', as to gain attention and traffic from Twitter users worldwide.