Twitter hash “#”tag:
A hashtag is similar to other web tags- it helps add tweets to a category. Hashtags have the 'hash' or 'pound' symbol (#) preceding the tag, like so: #traffic, #followfriday, #hashtag. It helps to identify or filter tweet.
Google trends:
Google Trends is a public web facility of Google Inc., about Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. The horizontal axis of the main graph represents time, and the vertical is how often a term is searched for relative to the total number of searches, globally
It has two parts:
Hot topics
Hot searches
It also tells about the hotness of the search such as it can be volcanic.
News articles references shown on google trends does not tell us about the websites because they are continuously being updated on various websites and so keep on changing.
Under google insight for search we can compare searches. It can be between terms or regions also. See what the world is searching for.
Few examples are as follows:
Categories
Helps to narrow data to specific categories, like finance, health, and sports.
Seasonality
Anticipate demand for our business so we can budget and plan accordingly.
Geographic distribution
We can Know where to find customers
Cost per action
Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.
Google analytics:
Sir also asked us to explore google analytics. Its basically a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service.
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