internet marketing-lecture 6 (28/09/10)

In todays lecture we talked about the following topics:

·         Googles insight for search

·         Twitter

·         RSS feeds

Google insight for search:

Categories:
Helps to narrow data to specific categories, like finance, health, and sports.

Seasonality:

Anticipate demand for our business so we can budget and plan accordingly

Geographic distribution:

We can know where to find customers.

Interface of google insight for search.

The search for Hollywood movies is made by entering “Hollywood movies” on search bar. The search is made from 2004 to date.

After clicking search button, the chart appeared showing regional interest :

interest over time is as follows:

it also showed key searches for term "hollywood movies".

• top searches
• rising searches

top searches

rising searches







RSS feeds:

RSS (Really Simple Syndication) is used to publish frequently updated works—such as blog entries, news headlines, audio, and video. RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based, desktop-based, or mobile-device-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The (" ") icon was decided upon by several major Web browsers for RSS feed.

Linkedin:

Linkedin is highly professional social networking website that is based on recommended connections.