Lecture 7-INTERNET MARKETING (29/09/10)

The topics that were discussed in the class are:

·                     Difference between Web 1.0 & Web 2.0

·                     Difference between internet & WWW (World Wide Web)

·                     FTP (File Transfer Protocol)

Difference between Web 1.0 and Web 2.0 concepts.

Web 1.0	Web 2.0
This concept is still in use	It was introduced in 2003/2004
Single person updation e.g fun maza, apniisp	Multiple person updation e.g. facebook
No user communication	User communication is present
Easier to manage	Difficult to manage
No/less moderation	High moderation
No security required	Security breach
No user data	User data available

difference between internet and WWW

Internet	WWW
Inter connection of hardware	World wide web
Set of hardware	Set of software
Access with multiple software	Internet browser access

FTP:

File transfer protocol helps in transferring a file onto a server so that the it can be shown on your web later.

internet marketing-lecture 6 (28/09/10)

In todays lecture we talked about the following topics:

·         Googles insight for search

·         Twitter

·         RSS feeds

Google insight for search:

Categories:
Helps to narrow data to specific categories, like finance, health, and sports.

Seasonality:

Anticipate demand for our business so we can budget and plan accordingly

Geographic distribution:

We can know where to find customers.

Interface of google insight for search.

The search for Hollywood movies is made by entering “Hollywood movies” on search bar. The search is made from 2004 to date.

After clicking search button, the chart appeared showing regional interest :

interest over time is as follows:

it also showed key searches for term "hollywood movies".

• top searches
• rising searches

top searches

rising searches







RSS feeds:

RSS (Really Simple Syndication) is used to publish frequently updated works—such as blog entries, news headlines, audio, and video. RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based, desktop-based, or mobile-device-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The (" ") icon was decided upon by several major Web browsers for RSS feed.

Linkedin:

Linkedin is highly professional social networking website that is based on recommended connections.

lecture 5-internet marketing (27/09/10)

In today’s lecture we learnt about twitter under following topics:

·         How to create a twitter account

·         Update the status

·         Search for people

·         Reply to the tweets of others

·         Sending direct messages to someone

When we create the twitter account, we should be very careful about writing the bio i.e. information about ourselves. It should be catchy and interesting one.

Replying to other person’s tweets:

“@” symbol is used to reply to someone.

The concept of @ replies is noteworthy to mention here. @replies enables to see only those tweets in which the users name is taken anywhere in the world.

“@” symbol is used in other way also. For example if a person let us assume nidaqamar wants to know about something she will write that query in her status update.

nidaqamar: which is the college in Lahore that is offering one year MBA programme.

Here if someone from the followers of nidaqamar knows any resource person who has current information about this query would write statement referring to the resource person to get connected with nidaqamar. E.g. XYZ is a resource person.

@XYZ, my friend needs information for the colleges offering one year mba programme in Lahore, plz contact @nidaqamar.

Now XYZ and nidaqamar will be connected directly and there is no need of any mediator.

Direct messages:

We also learnt about the concept of direct messages. We can also send direct messages to our followers which are private messages. The other way to send direct message is to write following status in status update bar in the following way:

d (space) username (space) your message.

Language used in twitter:

Twitter has certain jargons which we should know. These are as follows:

·         Retweet : writing a tweet from one user and posting it yourself. But the the person whose tweet has been taken is credited. o          Tweet - a Twitter blurb or update

·         Trending Topics: Trending Topics are a those topics other users are talking about at the same time.

·         Promoted Tweets - A single trending topic which a company or organization can pay to 'trend', as to gain attention and traffic from Twitter users worldwide.

internet marketing- lecture 4 (21/09/10)

Today, we discussed the following things:

Twitter hash “#”tag:

 A hashtag is similar to other web tags- it helps add tweets to a category. Hashtags have the 'hash' or 'pound' symbol (#) preceding the tag, like so: #traffic, #followfriday, #hashtag. It helps to identify or filter tweet.

Google trends:

Google Trends is a public web facility of Google Inc., about Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. The horizontal axis of the main graph represents time, and the vertical is how often a term is searched for relative to the total number of searches, globally

It has two parts:

Hot topics

Hot searches

It also tells about the hotness of the search such as it can be volcanic.

News articles references shown on google trends  does not tell us about the websites because they are continuously being updated on various websites and so keep on changing.

Under google insight for search we can compare searches. It can be between terms or regions also.  See what the world is searching for.

Few examples are as follows:

Categories

Helps to narrow data to specific categories, like finance, health, and sports.

Seasonality

Anticipate demand for our business so we can budget and plan accordingly.

Geographic distribution

We can Know where to find customers

Cost per action

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.

Google analytics:

Sir also asked us to explore google analytics. Its basically a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service.

internet markering-lecture 3 (20/09/10)

quiz of previous lectures

2nd lecture-internet marketing (16/09/10)

 

In our second lecture we studied about different concepts of marketing and how marketing get evolved over time.

Evolution of marketing concept:

1.            Production concept

2.            Sales concept

3.            Marketing

4.            1 to 1

5.            Viral concept

This all evolved from mass production (production concept) to communication power at the hands of the customers. Now the newest concept of marketing is quite dynamic which says that customers are the owner of communication about the product.

In order to do marketing there are various media which can be used e.g.

•             LCDs/ T.V

•             Newspaper

•             Brochures

•             Billboards

•             Transits

Calculation of ROI :

Calculation of ROI of these above mentioned media is not possible. We can get rough estimate but actual amount can’t be calculated. But on the other hand ROI through websites especially marketing ROI on social networking websites can be calculated as an exact amount because it makes sure that visit is on one on one basis.

Ads on these websites are of two types:

•             CPC (cost per click)

•             CPI (cost per impression)

The major difference between these two types is that in the former the advertiser is charged on per click on ad by the viewer. In the latter cost is charged on the basis of how many viewers have actually turned into visitor of the store. In this way exact ROI can be calculated.

Difference between CPC and traditional media is that in CPC we can know how many people have actually viewed your product. But under traditional media this is a major problem.

1st lecture-internet marketing 14/09/10

In our first lecture of internet marketing we were taught about different websites and were asked to visit them. They are as follows

•             www.foursquare.com

•             www.twitter.com

•             www.wolframalpha.com

•             www.google.com/trends

These all websites are a great source of information and quite helpful in building our concept of internet marketing. Little introduction of these websites is given below:

www.foursquare.com:

Foursquare is a location based social network that incorporates gaming elements. User can share his/her location with friends by “checking in” via a smart-phone app or by text message. By checking in a certain number of times, or in different locations, you can collect virtual badges. Points are awarded for checking in at various venues. Foursquare helps meet up with friends and lets earn points and unlock badges for discovering new places, doing new things and meeting new people

www.twitter.com:

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages. People write short updates, often called "Tweets" of 140 characters or fewer. These messages are posted to user’s profile or blog, sent to r followers, and are searchable on Twitter search.

www.wolframalpha.com

Its a new search engine which gives more complex results better than google. It is an online service that answers factual queries directly by computing the answer from structured data, rather than providing a list of documents or web pages that might contain the answer as a search engine would.

www.google.com/trends

Google Trends is a public web facility of Google Inc., about Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.