Internet Marketing -30/11/10

In today’s lecture we studied

SEO (search engine optimization)

SEO is done in two ways:

·         Off page (nothing to do with code)

·         On page (metadata has to be defined)

In both on page and off page there is a concept of crawlers.

Crawlers read

1.      Content originality

2.      Reads website code

3.      Reads website content

4.      Extract website content

1.      Content originality:

           Google when searches read each and everything even the images name. E.g. if a flower is uploaded on the website Google will search the image better if file is named correctly.

Xyz.com/flower.jpg will be searched more efficiently than Xyz.com/j-001-05y.jpg.

2.      Read website code:

       Search engines read the code of website. Also called metadata. Metadata includes keywords, author, name, description,

3.      Read the content:

        After metadata reads content. Metadata should match with content.

·         Once in your first paragraph

·         twice or thrice in middle paragraphs

·         once in the last paragraph

4.      extract the data:

Extract keywords mostly from second and third paragraph.

ANCHOR TEXT: it’s a form of hyperlink. It is that you are linked on some other website or page. It’s in the

§  Within website

§  Outside website

BACKLINKING: it’s the outside website.

HOW YOU CAN CREATE BACKLINKS:

1)      Free directories

·         DMOZ.com

·         Websavy.com

·         Gimpsy.com

·         Zeal.com

2)      Themed portals

3)      Press releases/articles

4)      RSS

5)      Paid ads

6)      Reciprocal Links

Internet Marketing -30/11/10

In today’s lecture we studied

SEO (search engine optimization)

SEO is done in two ways:

·         Off page (nothing to do with code)

·         On page (metadata has to be defined)

In both on page and off page there is a concept of crawlers.

Crawlers read

1.      Content originality

2.      Reads website code

3.      Reads website content

4.      Extract website content

1.      Content originality:

           Google when searches read each and everything even the images name. E.g. if a flower is uploaded on the website Google will search the image better if file is named correctly.

Xyz.com/flower.jpg will be searched more efficiently than Xyz.com/j-001-05y.jpg.

2.      Read website code:

       Search engines read the code of website. Also called metadata. Metadata includes keywords, author, name, description,

3.      Read the content:

        After metadata reads content. Metadata should match with content.

·         Once in your first paragraph

·         twice or thrice in middle paragraphs

·         once in the last paragraph

4.      extract the data:

Extract keywords mostly from second and third paragraph.

ANCHOR TEXT: it’s a form of hyperlink. It is that you are linked on some other website or page. It’s in the

§  Within website

§  Outside website

BACKLINKING: it’s the outside website.

HOW YOU CAN CREATE BACKLINKS:

1)      Free directories

·         DMOZ.com

·         Websavy.com

·         Gimpsy.com

·         Zeal.com

2)      Themed portals

3)      Press releases/articles

4)      RSS

5)      Paid ads

6)      Reciprocal Links

FACEBOOK AD - (MIDTERM)

step 1

design your ad

step 2

targeting

step 3

budgeting

step 4 

review your ad

Internet Marketing -Lecture 11

lecture 9-internet marketing (5/10/10)

Facebook Ads

Steps to make facebook ad:

                                                                        Step 1

                                                                  design your ad

step 2

 target your audience

step 3

campaign, pricing and scheduling

step 4

review your ad

Lecture 7-INTERNET MARKETING (29/09/10)

The topics that were discussed in the class are:

·                     Difference between Web 1.0 & Web 2.0

·                     Difference between internet & WWW (World Wide Web)

·                     FTP (File Transfer Protocol)

Difference between Web 1.0 and Web 2.0 concepts.

Web 1.0	Web 2.0
This concept is still in use	It was introduced in 2003/2004
Single person updation e.g fun maza, apniisp	Multiple person updation e.g. facebook
No user communication	User communication is present
Easier to manage	Difficult to manage
No/less moderation	High moderation
No security required	Security breach
No user data	User data available

difference between internet and WWW

Internet	WWW
Inter connection of hardware	World wide web
Set of hardware	Set of software
Access with multiple software	Internet browser access

FTP:

File transfer protocol helps in transferring a file onto a server so that the it can be shown on your web later.

internet marketing-lecture 6 (28/09/10)

In todays lecture we talked about the following topics:

·         Googles insight for search

·         Twitter

·         RSS feeds

Google insight for search:

Categories:
Helps to narrow data to specific categories, like finance, health, and sports.

Seasonality:

Anticipate demand for our business so we can budget and plan accordingly

Geographic distribution:

We can know where to find customers.

Interface of google insight for search.

The search for Hollywood movies is made by entering “Hollywood movies” on search bar. The search is made from 2004 to date.

After clicking search button, the chart appeared showing regional interest :

interest over time is as follows:

it also showed key searches for term "hollywood movies".

• top searches
• rising searches

top searches

rising searches







RSS feeds:

RSS (Really Simple Syndication) is used to publish frequently updated works—such as blog entries, news headlines, audio, and video. RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based, desktop-based, or mobile-device-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The (" ") icon was decided upon by several major Web browsers for RSS feed.

Linkedin:

Linkedin is highly professional social networking website that is based on recommended connections.

lecture 5-internet marketing (27/09/10)

In today’s lecture we learnt about twitter under following topics:

·         How to create a twitter account

·         Update the status

·         Search for people

·         Reply to the tweets of others

·         Sending direct messages to someone

When we create the twitter account, we should be very careful about writing the bio i.e. information about ourselves. It should be catchy and interesting one.

Replying to other person’s tweets:

“@” symbol is used to reply to someone.

The concept of @ replies is noteworthy to mention here. @replies enables to see only those tweets in which the users name is taken anywhere in the world.

“@” symbol is used in other way also. For example if a person let us assume nidaqamar wants to know about something she will write that query in her status update.

nidaqamar: which is the college in Lahore that is offering one year MBA programme.

Here if someone from the followers of nidaqamar knows any resource person who has current information about this query would write statement referring to the resource person to get connected with nidaqamar. E.g. XYZ is a resource person.

@XYZ, my friend needs information for the colleges offering one year mba programme in Lahore, plz contact @nidaqamar.

Now XYZ and nidaqamar will be connected directly and there is no need of any mediator.

Direct messages:

We also learnt about the concept of direct messages. We can also send direct messages to our followers which are private messages. The other way to send direct message is to write following status in status update bar in the following way:

d (space) username (space) your message.

Language used in twitter:

Twitter has certain jargons which we should know. These are as follows:

·         Retweet : writing a tweet from one user and posting it yourself. But the the person whose tweet has been taken is credited. o          Tweet - a Twitter blurb or update

·         Trending Topics: Trending Topics are a those topics other users are talking about at the same time.

·         Promoted Tweets - A single trending topic which a company or organization can pay to 'trend', as to gain attention and traffic from Twitter users worldwide.

internet marketing- lecture 4 (21/09/10)

Today, we discussed the following things:

Twitter hash “#”tag:

 A hashtag is similar to other web tags- it helps add tweets to a category. Hashtags have the 'hash' or 'pound' symbol (#) preceding the tag, like so: #traffic, #followfriday, #hashtag. It helps to identify or filter tweet.

Google trends:

Google Trends is a public web facility of Google Inc., about Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. The horizontal axis of the main graph represents time, and the vertical is how often a term is searched for relative to the total number of searches, globally

It has two parts:

Hot topics

Hot searches

It also tells about the hotness of the search such as it can be volcanic.

News articles references shown on google trends  does not tell us about the websites because they are continuously being updated on various websites and so keep on changing.

Under google insight for search we can compare searches. It can be between terms or regions also.  See what the world is searching for.

Few examples are as follows:

Categories

Helps to narrow data to specific categories, like finance, health, and sports.

Seasonality

Anticipate demand for our business so we can budget and plan accordingly.

Geographic distribution

We can Know where to find customers

Cost per action

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.

Google analytics:

Sir also asked us to explore google analytics. Its basically a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service.