Internet Marketing -30/11/10

In today’s lecture we studied

SEO (search engine optimization)

SEO is done in two ways:

·         Off page (nothing to do with code)

·         On page (metadata has to be defined)

In both on page and off page there is a concept of crawlers.

Crawlers read

1.      Content originality

2.      Reads website code

3.      Reads website content

4.      Extract website content

1.      Content originality:

           Google when searches read each and everything even the images name. E.g. if a flower is uploaded on the website Google will search the image better if file is named correctly.

Xyz.com/flower.jpg will be searched more efficiently than Xyz.com/j-001-05y.jpg.

2.      Read website code:

       Search engines read the code of website. Also called metadata. Metadata includes keywords, author, name, description,

3.      Read the content:

        After metadata reads content. Metadata should match with content.

·         Once in your first paragraph

·         twice or thrice in middle paragraphs

·         once in the last paragraph

4.      extract the data:

Extract keywords mostly from second and third paragraph.

ANCHOR TEXT: it’s a form of hyperlink. It is that you are linked on some other website or page. It’s in the

§  Within website

§  Outside website

BACKLINKING: it’s the outside website.

HOW YOU CAN CREATE BACKLINKS:

1)      Free directories

·         DMOZ.com

·         Websavy.com

·         Gimpsy.com

·         Zeal.com

2)      Themed portals

3)      Press releases/articles

4)      RSS

5)      Paid ads

6)      Reciprocal Links

Internet Marketing -30/11/10

In today’s lecture we studied

SEO (search engine optimization)

SEO is done in two ways:

·         Off page (nothing to do with code)

·         On page (metadata has to be defined)

In both on page and off page there is a concept of crawlers.

Crawlers read

1.      Content originality

2.      Reads website code

3.      Reads website content

4.      Extract website content

1.      Content originality:

           Google when searches read each and everything even the images name. E.g. if a flower is uploaded on the website Google will search the image better if file is named correctly.

Xyz.com/flower.jpg will be searched more efficiently than Xyz.com/j-001-05y.jpg.

2.      Read website code:

       Search engines read the code of website. Also called metadata. Metadata includes keywords, author, name, description,

3.      Read the content:

        After metadata reads content. Metadata should match with content.

·         Once in your first paragraph

·         twice or thrice in middle paragraphs

·         once in the last paragraph

4.      extract the data:

Extract keywords mostly from second and third paragraph.

ANCHOR TEXT: it’s a form of hyperlink. It is that you are linked on some other website or page. It’s in the

§  Within website

§  Outside website

BACKLINKING: it’s the outside website.

HOW YOU CAN CREATE BACKLINKS:

1)      Free directories

·         DMOZ.com

·         Websavy.com

·         Gimpsy.com

·         Zeal.com

2)      Themed portals

3)      Press releases/articles

4)      RSS

5)      Paid ads

6)      Reciprocal Links

FACEBOOK AD - (MIDTERM)

step 1

design your ad

step 2

targeting

step 3

budgeting

step 4 

review your ad

Internet Marketing -Lecture 11

lecture 9-internet marketing (5/10/10)

Facebook Ads

Steps to make facebook ad:

                                                                        Step 1

                                                                  design your ad

step 2

 target your audience

step 3

campaign, pricing and scheduling

step 4

review your ad

Lecture 7-INTERNET MARKETING (29/09/10)

The topics that were discussed in the class are:

·                     Difference between Web 1.0 & Web 2.0

·                     Difference between internet & WWW (World Wide Web)

·                     FTP (File Transfer Protocol)

Difference between Web 1.0 and Web 2.0 concepts.

Web 1.0	Web 2.0
This concept is still in use	It was introduced in 2003/2004
Single person updation e.g fun maza, apniisp	Multiple person updation e.g. facebook
No user communication	User communication is present
Easier to manage	Difficult to manage
No/less moderation	High moderation
No security required	Security breach
No user data	User data available

difference between internet and WWW

Internet	WWW
Inter connection of hardware	World wide web
Set of hardware	Set of software
Access with multiple software	Internet browser access

FTP:

File transfer protocol helps in transferring a file onto a server so that the it can be shown on your web later.

internet marketing-lecture 6 (28/09/10)

In todays lecture we talked about the following topics:

·         Googles insight for search

·         Twitter

·         RSS feeds

Google insight for search:

Categories:
Helps to narrow data to specific categories, like finance, health, and sports.

Seasonality:

Anticipate demand for our business so we can budget and plan accordingly

Geographic distribution:

We can know where to find customers.

Interface of google insight for search.

The search for Hollywood movies is made by entering “Hollywood movies” on search bar. The search is made from 2004 to date.

After clicking search button, the chart appeared showing regional interest :

interest over time is as follows:

it also showed key searches for term "hollywood movies".

• top searches
• rising searches

top searches

rising searches







RSS feeds:

RSS (Really Simple Syndication) is used to publish frequently updated works—such as blog entries, news headlines, audio, and video. RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based, desktop-based, or mobile-device-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The (" ") icon was decided upon by several major Web browsers for RSS feed.

Linkedin:

Linkedin is highly professional social networking website that is based on recommended connections.